Influence Of Advertising On Consumer Behavior - 2015 Words

Introduction Isn’t it amazing how people go to stores planning to purchase a specific product but come out purchasing many products? Or when a person is watching TV and sees an advertisement about a product and instantly decides to buy it? Do these people know that it is all because of advertising? When people see an advertisement, it immediately changes something in their minds; it can result in making decisions about the product. That is the influence of advertising on consumer behavior. Some people think that they are not affected by advertisements, yet they are affected, but they just don’t realize it. Advertising is â€Å"a form of communication, which is used to persuade a specific group of people to take some new action† (Ahmed Ashfaq, 2013, p. 2). Advertising is essential for every company and business in competition seeking to be successful. The main things they focus on are the consumers and their behavior. Although there are many factors influencing consumers†™ behavior, advertising has the most impact on it in many ways. Background Advertising mainly focuses on building the brand image, providing information about the products and services, and persuading people into making the decision of buying. Without advertising, people would not know what brand is good and what is not. People would also not be attracted to most of the products, and most importantly, people would not know about new products. Moreover, companies also gain a lot from advertising. Each company hasShow MoreRelatedThe Influence Of Visual Advertising On Consumer Behavior Essay1181 Words   |  5 Pageshave played a prominent role in consumer behavior (Barnham 1). As a leading cause to product success rate, a large population of consumers buys a product because of their respective interpretation of respective companies’ advertisements. Visual ads are an important asset to the marketing industry. Paying attention to the rational and emotional needs of the consumer, companies recognize the benefits of productive advertising, in addition to understanding consumer conscience. With the progress ofRead MoreEffects of TV Commercials on Consumers1134 Words   |  5 Pagesthe majority of the companies and their respective products and services would not maximize their ability to reach various consumer bases (commercial. laws). Effects of TV commercials on consumer: Many of the researches have been conducted to see the influence of advertisement or TV commercials on consumer.The findings of these study support the current study that consumers are very much affected through TV advertisement.TV commercials have great ability to create a desire in Audience and persuadeRead MoreEco-Label1336 Words   |  6 PagesIMPACT CONSUMER BEHAVIOR Rumaizah Abd Aziz Faculty of Business Management, UiTM Kedah Abstracts Purpose – The objective of this paper is to determine the impact of consumer behavior through the eco-label products of marketing. Methodology – This paper reviews consumer behavior and advertising to identify how consumers are persuaded to greener product label. The information are collected through journal reading, and searching from website. Keywords – Consumer behavior, green advertising, environmentalRead MoreReligiosity And Islamic Consumer Behavior Essay1071 Words   |  5 PagesReligiosity and Islamic Consumer Behavior Name: Institution: â€Æ' Introduction Consumer behavior is the process by which individuals seek, decide, procure, utilize and dispose of products so as to satisfy their needs and wants. Consumer behavior is attracting interest from scholars especially the marketing psychologists. The concept is important to marketing because it reveals why, when and how consumers make the decisions to buy. Many factors influence consumer behavior, for example, the price,Read MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 Pages41. Sheldon, P., Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89-97. Globally speaking, Instagram is currently the fastest growing social network site. However, the researchers observe little academic research studying who and why people use it. The researchers are interested in the motivations of using Instagram and its relationship towards contextual age and narcissism. The study uses a survey distributedRead MoreAdvertising and Promotion1003 Words   |  5 PagesAdvertising and Promotion Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution, organization, or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth ofRead MoreThe Consumer Of Shopper Marketing992 Words   |  4 PagesA deep understanding to the statistics for the American consumer regarding shopper marketing is not just about what activity is in the store but about the capacity to gain an understanding from the influences right around the store brining in the new customers. Know your brand by grasping the benefits and money invested that would influence shopper’s decisions such as in a recession, the non-essentials is hit the hardest. Price is the dominant po wer of selection but is not the only choice. ShopperRead MoreInfluences consumer behavior1461 Words   |  6 Pagesï » ¿VINAMILK GROUP Describe and analyze consumer behavior of Vinamilk’ customers. I. Purchase decision process: 1. Problem recognition: The demand for milk is a biological need. They arise from a state of physiological of stress such as starvation. 2. Information search: Internal search: Recovering and searching the knowledge; understanding in memory. External search: + Customers can get information from the sellers fully, particularly and exactly. + Nowadays, with modern information technology, supermarketsRead MoreEthics and Innovations in Marketing and Its Relevance with Consumer Behavior1654 Words   |  7 PagesETHICS AND INNOVATIONS IN MARKETING AND ITS RELEVANCE WITH CONSUMER BEHAVIOR Kishor N. Choudhary N.S.B.College, Nanded ABSTRACT: In order to be consumer-oriented, marketing will have to be truthful and ethical. That is why it is very important in marketing, as in any other field; to apply the principles of Ethics It is also important to apply the processes of innovation, to find new ways of marketing effectively. This Paper explains the concept of Ethics in Marketing and overview a number of issuesRead MoreTaking a Look at Manipulative Advertising773 Words   |  3 Pages​The meaning of advertising is the act or practice of calling public attention to ones product, service, need, etc(cited in Collins English Dictionary). It has various forms such as televisions, newspapers, magazines, radios, mobiles, books, mailboxes, and through the networks. Advertising has become a part of our daily lives, and it affects our way of life because advertisements are everywhere: in the streets, supermarkets, shops and malls. In fact, advertising is one of the most influential

Analysis Of Anthony Burgess s A Clockwork Orange - 819 Words

Lexy Kraft English IV Ms. Gawith 20 September 2017 â€Å"He will be your true Christian† Humanity can be difficult to define. This is because it s hard to pinpoint a specific non-physical trait that differentiates humans from machines. Anthony Burgess, author of A Clockwork Orange, believes this trait is a person’s freedom to make conscious decisions. By taking away a person’s ability to choose between doing the right thing or the wrong thing, you also take away what makes them human. A Clockwork Orange creates a world documenting the decay of a person’s will to live and the loss of their humanity when their freedom of choice is taken away. Alex, the protagonist of A Clockwork Orange, is a textbook example of the bad boy stereotype. The night†¦show more content†¦The jump does not kill him, but he is taken to a hospital. At the hospital, the doctor’s reverse the effects of Ludovico’s Technique and Alex’s former self returns. Now free to make his own decisions, he returns to his life of violence with a new gang. In the fi nal chapter however, he soon grows bored and decides he wants to try to live out a normal life. He dreams of getting married and having a son. Burgess uses Alex’s situation to showcase how important freedom of choice is. According to Burgess, the right to make choices on whether or not to do the right thing is what defines humanity. People’s ability to consciously make decisions is what separates them from machines and animals. Being unable to make decisions for himself, Alex is driven to suicide. â€Å"And then there I was as I was before, the empty glass on the table and wanting to cry and feeling like death was the only answer to everything† (Burgess 141). When the government took this freedom from him, his will to live disappeared. The government even takes Alex’s suffering a step further by using him as a poster child for the inhumane program. â€Å"He will be your true Christian,’ Dr. Brodsky was creeching out, ‘ready to turn the other cheek, ready to be crucified rather than crucify, sick to the very heart at the thought even of killing a fly† (Burgess 129). They only s how the people the positive effects of the treatment but leave out how barbarous the technique actually is. Alex’sShow MoreRelatedA Clockwork Orange1450 Words   |  6 PagesAnthony Burgess A Clockwork Orange is a dystopian novel set in an oppressive, futuristic state. Published in 1962, A Clockwork Orange is an extremely intense, graphic, and, at times, horrifying novel. A reader begins to question their own values as they become numb and desensitized to the violence at hand. Both behaviorism and free will is occurring throughout A Clockwork Orange. A Clockwork Orange brings up a question, how much control of our own free will do we actually have? Do we reallyRead MoreEssay on The Need for Brutality in A Clockwork Orange 4668 Words   |  19 Pages   Ã‚  Ã‚   Burgess A Clockwork Orange, a critically acclaimed masterstroke on the horrors of conditioning, is unfairly attacked for apparently gratuitous violence while it merely uses brutality, as well as linguistics and a contentious dà ©nouement, as a vehicle for deeper themes. Although attacks on A Clockwork Orange are often unwarranted, it is fatuous to defend the novel as nonviolent; in lurid content, its opening chapters are trumped only by wanton killfests like Natural Born Killers. BurgessRead MoreThe Myth And Its Impact On Development And Aging1805 Words   |  8 Pagesargues that it requires an incredible level of commitment to surpassing the quoted brain limit. However, such suggestion is contradictory to the established genetic facts that stipulate the brain has been structured conveniently to balance the user s requirements with the available resources. This knowledge means that the claims that dismiss the myth are incorrect just because evolution plays a role in determining the enhancement of the brain progress. Clinical neurology and neuropsychology provideRead MoreEssay on Analysis of George Orwells 19844218 Words   |  17 PagesAnalysis of George Orwells 1984 War Is Peace. Freedom Is Slavery. Ignorance Is Strength. The party slogan of Ingsoc illustrates the sense of contradiction which characterizes the novel 1984. That the book was taken by many as a condemnation of socialism would have troubled Orwell greatly, had he lived to see the aftermath of his work. 1984 was a warning against totalitarianism and state sponsored brutality driven by excess technology. Socialist idealism in 1984 had turned to a total loss of

Aeroplane HM Stationery Office

Question: Discuss about the Aeroplane HM Stationery Office. Answer: Gliders The glider is able to light all the different engineless aircrafts which have been designed to glide after being appropriately towing aloft or launching from a catapult. There have been different parts of the glider: fuselage, wing and the tail Fuselage: This has been designed for the main body which compares to the conventional aircraft system, where the structure has been set to house the flight of the crew, passengers and the cargo. This has been cambered with the attachment to the winds along with using the slots in the fuselage. When there is a break of the wings into the two parts, then there is a dihedral angle to the wings. (Gibbs-Smith, 1960). Wings: This has been important part of the plane when the air flows have been set with the upper and the lower parts generation. This has been mainly for the balancing of the plane weight along with the body. There are aerofoil, leading edge, trailing edge, chord line, camber line and the camber to handle the flying high lift aircraft. Tail: This has been attached at the rear ends of the glider which is composed of the horizontal and the vertical stabiliser in order to provide the stability with the control of the nose movements. This is known as pitching. (Moberly et al., 2016). Working of Airplanes There are four aerodynamic forces which include the lift with the upward forces that has been generated by wings, gravity with the downward force with the weight of the plane. (Biehl et al., 2015). The thrust with the forward force holds the power of the engine of airplane with drag of backward force with air resistance. The thrust is greater than the drag and the lifts. There have been take offs and the climbs with the level flight with opposing forces. (Wilson et al., 1947). The gravity is set to exceed the lift to slower the drag of airplane in order to overcome the thrust. Figure: This set to life and drag the changes with a particular wing design. Paragliders Cost:the cost is $80 AUD Materials:Sail cloth, line material and the webbing Weight:40 to 50 pounds Deployment Method:the undercarriage with the plot leg is for the landing and the taking off the plane. Flight time:Speed is 25 to 60km/hr. Reusability:Easy to reuse There has been a flexible wing structure to maintain the pressure by allowing the flow of air with the wings to handle the tension of the lines. The position of the pilot is in the seated harness. The glider is able to handle the wind penetration with the variations in the pitch which is able to control the system. The glide ratio is seen to be 10 which has a poor performance to make it for the longer distance. (Nukki et al., 2015). There have been records with the 500km. The turning radius has been set with the smaller spacing with the offering of the different options to carry to the roads. In this, the wings have the aeronautical engineering with the ram-air airfoil. The wings are comprising of the fabric which has been holding the different rows of cells. The income air is inflated along with maintaining the shape and the wings cross section. (Belloc, 2015). The high performance is based on handling the network of the suspension lines where there have been two set of the risers w hich has a 40cm length of the webbing. The wings have the area for about 20-35 square meters with the span of the 8-12 meters. The glide ratio has been set for the recreation wings with the modern competition models. Analysis There is a need to streamline the body to reduce the airplane draft, with the minimum weight of the model. There has been different quality of the wood with the strength to not breakdown in the wind. (Glider et al., 1993). Dimensions: Aspect Ratio =9-10 Wing span = 50-60 cm. Angle of attack = 3-4 deg. Horizontal Stabilizer = 20-25% of wing area Vertical Stabilizer = 40% to 50% of Horizontal Stabilizer area. Dihedral = 2-3 deg. Length of fuselage = 65%-75% of span The cross sections for the airplane wings will set the show with more curved surface. This is called as aerofoil. The wings are able to generate a life where the elements of the fluid approach the wind with the leading edge to meet the trailing edge. The air goes faster, as a result, with the distance travelled for a larger time. (Gibbs-Smith, 1960). There has been angle of attack which include the relative wind with the increase lifting over the broken wings so the generation of the lifts are not sustained. There have been stall where the weight of the airplane is not able to support the system. References Gibbs-Smith, C.H., 1960.The aeroplane. HM Stationery Office. Wilson Jr, H.A. and Lovell, J.C., 1947.Full-scale investigation of the maximum lift and flow characteristics of an airplane having approximately triangular plan form(No. NACA-RM-L6K20). NATIONAL AERONAUTICS and space ADMINISTRATION HAMPTON VA LANGLEY RESEARCH CENTER. Newton, W.A., Newton Wood A, 1981.Toy airplane and method for making same. U.S. Patent 4,301,614. Glider, J. S., Powers, D. T., Idleman, T. E. (1993).U.S. Patent No. 5,233,618. Washington, DC: U.S. Patent and Trademark Office. Belloc, H. (2015). Wind Tunnel Investigation of a Rigid Paraglider Reference Wing.Journal of Aircraft,52(2), 703-708. Nukki, R., Lehtla, T., Kilk, A., Kangru, T. (2015, October). Design of the exterior-rotor PM synchronous motor for an electric powered paraglider. InPower and Electrical Engineering of Riga Technical University (RTUCON), 2015 56th International Scientific Conference on(pp. 1-4). IEEE. Biehl, J., Airbus Defence and Space GmbH, (2015).Carrier system for carrying out interception maneuvers of a loadbearing paraglider and method for adjusting the trailing edge of a loadbearing paraglider. U.S. Patent Application 14/966,997. Moberly, T., Gillman, W., Joseph, A., Demirkiran, I. (2016, March). An approach to student experience and knowledge development in Rocket Propulsion and support systems. InSoutheastCon 2016(pp. 1-5). IEEE.

Impacts - Causes and policies for the Australian Surging House Prices

Question: Discuss about theImpacts, Causes and Policies for the Australian Surging House Prices. Answer: The Impacts, Causes and policies for the Australian Surging House Prices The Factors Behind the Rising House Prices in Australia The surging of house prices in Australia poses a great threat to the growth of its economy. The housing has been left vulnerable owing to the houses being so expensive making households to have high level of debts. The most dangerous effect of this is that every boom is followed by a crash. Olive (2016) noted that the crash could only be avoidable if no recession occurred and the interest rate remained low. This is because high interest rate will change the consumption behavior of households. Many investors are always attracted to investing in housing as its generally considered a great investment. The movement of the interest rate determines the housing cycle. I.e. they are closely related. Every Aussies dream is to own a home in at least a quarter piece of land. However, since the late 1990s, there has been a surge in the house prices thereby lowering the affordability of houses. Glenn Stevens the governor of the RBA called it the two-speed economy price movement (Griffiths, 2016). According to duke (2016), its only have of Australian adults that own their homes. The other half are renters. In 2015, Australia was ranked 3rd in term of unaffordability among nine developed countries (Global Property Guide, 2016). The change in prices vary from one Australian state to the other. Source: Business Insider Australia The CoreLogics head of state Tim Lawless suggestion was that the factor that most likely contributed to the May rising price in Sydney was that ahead of the federal election was an increment in investors activities. Housing in Australia is expensive. The income of house rents to incomes of the households has been very high since 2003. The increment in households debt has also contributed to the rising prices (McKenna, 2015). The ratio of households debt to income has gone up. The following chart shows the deviation of debt to income ratio in the long run. Fig: Households debt and housing price Source: OECD, RBA, AMP Capital Despite the surging housing prices in Australia, the rental yields have been too low. For instance, Sydney which is the place for the most unaffordable homes recorded a declined rental yields in September 2015. The decline was by 3.3 %. The rise in rent in Australia is too low on an annual average. While the most common factors that are argued to be responsible for the rising house prices together with the households debt. The main factor is the downward movement of the interest rate. The low interest rate is one of the major factor behind the surging Australian house price (Hyam, 2016). Of the late years, the Australian economy hasnt been performing well as indicated by the falling trend of its GDP and the Rising trend of the unemployment rate. Due to this unhealthy economic growth, the RBA has implemented expansionary monetary policy tool of lower interest rate. The lower interest rate attracts too low interest on the saved money; thus it discourages saving. The following chart shows that there has been an excess demand since the year 2000. Janda (2016) noted that at the moment, the big driver of the market is the cut in the interest rate. He also noted that there is a loosening in the lending policies by some banks which has raised the availability of capital for investment. Fig: The houses demand and supply Source: ABS, AMP Capital Recommendations for Government Macroeconomic Solution Towards Improving House Affordability for Future Young Generation The most effective policies that the government should put in place are those that are with an objective of raising the supply of houses. If supply is able to meet the rising demand for homes, then the younger generation will benefit from the low prices that will result from the interaction of the demand and supply forces. The government could also cut taxes on those who are constructing houses to stimulate more house construction. With lower construction costs, investors will have more disposable income to invest in constructing new houses. The other side of the policies is aimed at reducing the demand for homes. Prices will fall with the reduction in homes demand. One of the major issue facing Australia is the problem of low inflation rate. This problem has led to the implementation of various microeconomic policies with an aim of restoring the economy to the best position. For this reason, the RBA has continuously revised its cash rate downward which has caused the interest rate to be too close to zero. This has raised the ability and willingness for households to seek more loans since the cost of servicing the loans is low. The government should therefore ensure that the interest rate in the economy is raised. It will help in inducing more saving as households will be attracted to the higher interest that the banks will be offering. This is a form of tightening the lending standards. Scutt (2016) noted that the action of the RBA alone may not be sufficient to solve this problem of rising prices. He argued for the ove rsight of the government over the investors lending to be tightened further. Only the interest-only loans should be allowed to remain high. The low-doc loans are expected to fall in supply (Olive, 2016). The following chart shows the movement with a tightened lending standards since the year 2008. Fig: The tightening of lending standards Source: APRA, AMP Capital Bill Shorten the leader of ALP disclosed planned policy towards the negative gearing tax break be made limited. This plans are for the newly built houses; for the existing one, the plans suggests a complete elimination of this negative gearing tax break (Scutt, 2016). Since investors are competing with the first home buyers, these plans are meant to ensure that there exist a level playing field for competition. Janda noted that a rise in the interest rate would leave those who hold mortgages being unable to service the, or rather it would take them longer to repay them. For this reason, the government may impose a policy that requires the mortgage providers to offer them at a fixed interest rate. This would help in ensuring that the consumers are not overburdened in a situation of rising interest rate. If the price of renting a house is way low compared to that of purchasing a home, many households may prefer renting as the best option. Since this is not good for an economy, the intervention by the government is important. There has been several downward adjustment in the cash rate by the RBA. The Australian economy is at its historically low interest rate. The future young generation are at a risk that the prices may continue going up that there is a high chance that they wont have the ability to afford their own homes. Its only the actions of the government and the RBA that can help in lowering the housing price. References Griffiths, K. (2016). Editorial: Housing policy discomfort as Sydney prices keep surging. [Online] The Sydney Morning Herald. Available at: https://www.smh.com.au/comment/smh-editorial/housing-policy-discomfort-as-sydney-prices-keep-surging-20160907-gramm5.html [Accessed 21 Oct. 2016]. Global Property Guide. (2016). House price rises accelerating in Australia. [Online] Available at: https://www.globalpropertyguide.com/Pacific/Australia/Price-History [Accessed 21 Oct. 2016]. Hyam, R. (2016). Home prices moderate, but Sydney and Melbourne continue to surge. [Online] ABC News. Available at: https://www.abc.net.au/news/2016-07-01/home-prices-moderate-but-sydney-and-melbourne-soar/7560508 [Accessed 21 Oct. 2016]. Janda, M. (2016). Home prices surge back to double-digit gains: CoreLogic index. [Online] ABC News. Available at: https://www.abc.net.au/news/2016-06-01/home-prices-surge-back-to-double-digit-gains/7465770 [Accessed 21 Oct. 2016]. McKenna, G. (2015). This chart shows how ridiculous Australian house prices are on a global scale. [Online] Business Insider Australia. Available at: https://www.businessinsider.com.au/this-chart-shows-how-ridiculous-australian-house-prices-are-on-a-global-scale-2015-2 [Accessed 21 Oct. 2016]. Olive, S. (2016). The Australian housing market surging unit supply, the economy and what it all means for investors. [Online] Ampcapital.com.au. Available at: https://www.ampcapital.com.au/article-detail?alias=/olivers-insights/october-2016/the-australian-housing-market [Accessed 21 Oct. 2016]. Scutt, D. (2016). Australian house prices are surging again. [Online] Business Insider Australia. Available at: https://www.businessinsider.com.au/australian-house-prices-are-surging-again-2016-6 [Accessed 21 Oct. 2016].

Forensics Psychology Essays - Pseudoscience, Polygraph, Polygraphy

Forensics Psychology Polygraph The validity of a polygraph test's have always been controversial due to many uncounted factors involved with the test. I believe that this test should be used in the court because it is helpful but, this test should not be the only factor used to determined if one is innocent or guilty. The polygraph measures one's blood pressure, pulse, respiration, and skin conductivity all these factors can be shaped. When one lies one tends to get nervous, anxious, scared sweaty and their heart races. So the test can show all of those and how they react to certain questions.This test might not be effective on some people due to their own qualities. Some people have learned to not get anxious or remain calm when telling a lie so the test might not work on them. Research shows that some people can even convince themselves a lie is true to the point when they take the test it comes up as true also. Some people are also super nervous to begin with and get nervous from the very start. Feeling li ke even telling the truth the can be nervous and uneased. This is where the controversy begins and it's understandable as to why this test should not be in court rooms. The psychological portion of this is where the polygraph is not connected to one's brain hence not knowing if one is truly lying. The polygraph is not detecting ones lies but detecting one's physiological responses. The military even has banned the polygraph test due to many false accusations. Determining whether one is guilty or not cannot be based upon the polygraph test. There have been several countermeasures on how to pass the polygraph test. Aldrich Ames committed espionage against the U.S. for the soviet union. He explains how he passed the lie detector test "Get a good night's sleep, and rest, and go into the test rested and relaxed. Be nice to the polygraph examiner, develop a rapport, and be cooperative and try to maintain your calm There's no special magic....Confidence is what does it. Confidence and a fr iendly relationship with the examiner...rapport, where you smile and you make him think that you like him". He passed the test, this shows how simple it was for him to pass the test. This test can be faked very simply with practice and training. In court there is a lot of preparation on what to say and how to say things in front of the judge. So there may also be training in how to pass the polygraph exam. So the validity of this test is not always accurate and cannot be the determination if one is innocent or guilty.

Elizabethan Revenge In Hamlet Essays - English Drama, Free Essays

Elizabethan Revenge In Hamlet Essays - English Drama, Free Essays Elizabethan Revenge in Hamlet Hamlet is a play written by William Shakespeare that very closely follows the dramatic conventions of revenge in Elizabethan theater. All revenge tragedies originally stemmed from the Greeks, who wrote and performed the first plays. After the Greeks came Seneca who was very influential to all Elizabethan tragedy writers. Seneca who was Roman, basically set all of the ideas and the norms for all revenge play writers in the Renaissance era including William Shakespeare. The two most famous English revenge tragedies written in the Elizabethan era were Hamlet, written by Shakespeare and The Spanish Tragedy, written by Thomas Kyd. These two plays used mostly all of the Elizabethan conventions for revenge tragedies in their plays. Hamlet especially incorporated all revenge conventions in one way or another, which truly made Hamlet a typical revenge play. ?Shakespeare?s Hamlet is one of many heroes of the Elizabethan and Jacobean stage who finds himself grievously wronged by a powerful figure, with no recourse to the law, and with a crime against his family to avenge.? Seneca was among the greatest authors of classical tragedies and there was not one educated Elizabethan who was unaware of him or his plays. There were certain stylistic and different strategically thought out devices that Elizabethan playwrights including Shakespeare learned and used from Seneca?s great tragedies. The five act structure, the appearance of some kind of ghost, the one line exchanges known as stichomythia, and Seneca?s use of long rhetorical speeches were all later used in tragedies by Elizabethan playwrights. Some of Seneca?s ideas were originally taken from the Greeks when the Romans conquered Greece, and with it they took home many Greek theatrical ideas. Some of Seneca?s stories that originated from the Greeks like Agamemnon and Thyestes which dealt with bloody family histories and revenge captivated the Elizabethans. Seneca?s stories weren?t really written for performance purposes, so if English playwrights liked his ideas, they had to figure out a way to make the story theatrically workable, relevant and exciting to the Elizabethan audience who were very demanding. Seneca?s influence formed part of a developing tradition of tragedies whose plots hinge on political power, forbidden sexuality, family honor and private revenge. ?There was no author who exercised a wider or deeper influence upon the Elizabethan mind or upon the Elizabethan form of tragedy than did Seneca.? For the dramatists of Renaissance Italy, France and England, classical tragedy meant only the ten Latin plays of Seneca and not Euripides, Aeschylus and Sophocles. ?Hamlet is certainly not much like any play of Seneca?s one can name, but Seneca is undoubtedly one of the effective ingredients in the emotional charge of Hamlet. Hamlet without Seneca is inconceivable.? During the time of Elizabethan theater, plays about tragedy and revenge were very common and a regular convention seemed to be formed on what aspects should be put into a typical revenge tragedy. In all revenge tragedies first and foremost, a crime is committed and for various reasons laws and justice cannot punish the crime so the individual who is the main character, goes through with the revenge in spite of everything. The main character then usually had a period of doubt , where he tries to decide whether or not to go through with the revenge, which usually involves tough and complex planning. Other features that were typical were the appearance of a ghost, to get the revenger to go through with the deed. The revenger also usually had a very close relationship with the audience through soliloquies and asides. The original crime that will eventually be avenged is nearly always sexual or violent or both. The crime has been committed against a family member of the revenger. ? The revenger places himself outside the normal moral order of things, and often becomes more isolated as the play progresses-an isolation which at its most extreme becomes madness.? The revenge must be the cause of a catastrophe and the beginning of the revenge must start immediately after the crisis. After the ghost persuades the revenger to commit his deed, a hesitation first occurs and then a delay by the avenger before killing the murderer, and his actual or acted out madness. The

Self improvement plan Essay Example | Topics and Well Written Essays - 250 words

Self improvement plan - Essay Example I practice each grammar point until I can be able to use it easily. I will search for a book that has grammar exercises and answers. Online quizzes and activities will also be helpful. I will be focusing on a particular grammar point every time I study. Thirdly, I will be concentrating on grammar when reading the newspaper every morning. I will have to understand the reason why each sentence has been written in a certain way. Whenever I come across a sentence, I will be asking myself if I am to make the same sentences. When challenged, I will find exercises from textbooks for the grammar points and practice. Lastly, I will read and practice. The more I read, the better will be my vocabulary and grammar. If possible, I will be reading aloud; will help in listening to correct grammar as I read. I will also watch television at times more so what I am really interested in with BBC being a great